Do you have long, thick or curly hair? Are you looking for sleek, shiny & smooth results that last all day? 

Introducing NEW ghd Chronos Max - Wide Plate Hair Straightener for 3X faster₁ styling, in just one stroke₄.

ghd’s cutting-edge HD motion-responsiveTM technology is now available in wide plate styling to transform long, thick and curly hair in one stroke for results that last 24hrs₂, With no extreme heat damage₅.

Being 2X more responsive₈, ghd Chronos Max continuously adapts to your styling movements to ensure the optimum styling temperature of 185°C is continuously monitored, even on thick and curly 4C hair. Delivering  up to 90% more shine₃, 2.5X less frizz₄ and up to 2X more breakage protection₆. 

The combination of 85% larger close-edge plates₇ with ghd's HD motion-responsiveTM technology  allows you to take large sections and style with speed and precision,getting closer to the roots when styling for perfect results from root to tip, especially on long, thick and curly hair. Now you achieve up to 3X straighter hair₉ in one stroke for the ultimate professional finish, fast₁.

High-definition styling, now maximised...

₁ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
₂ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
₃ Technical test in a lab on brunette hair, measured vs. naturally dried hair
₄ Technical test in a lab on frizzy hair, vs naturally dried hair 
₅ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a """"Strength Reduction""""). Extreme heat damage is a Strength Reduction of more than 0.005​ 
₆ Vs competitor styler operating at 235oC
₇ Vs ghd gold
₈ Vs ghd platinum+ with ultra-zone technology
₉ Technical test in a lab on wavy hair, vs naturally dried hair